1. They don´t ´comprehend´ the unheard of Bernie Sanders approach to politics. Bernie Sanders is unusual in the world of politics, he may even be an enigma. His ads do not feature Hillary Clinton and her shady background. They do not start as ´Hillary Clinton has...´ or ´Hillary Clinton would...´ so vote for me because her negativities are destroying you. Bernie Sanders ads focus on the people not the person running opposite of him. Campaign ads are not supposed to do that. Traditional campaigns slam one person for their choices in hope voters will be scared into avoiding someone who is shadier than thou. By not pointing traditional fingers Bernie Sanders will continue to distance himself in terms of trustworthiness.
2. They don´t comprehend the beauty of the internet. Statements made in previous elections could be taken as true because very few people were able to go back and research the details. Now anything said can be typed into Google. Hillary is not used to just how easily she can be refuted with the touch of a finger. Claim you did not know where Bernie was while fighting for health care begins a hilarious joke when a video easily surfaces where he is standing literally behind you. Hillary´s campaign must fully understand the consequence of her every statement in a world where the past is now accessed by anyone with access to the world wide web.
3. They underestimate the power of millenial voters. Millenial voters have been raised in a different world then the one Hillary´s political aspirations began. They have a different way of thinking about the world. Flaunting ´she has more experience´ does not cut it today. Millenials are looking for a candidate who is focused on their future. Hillary Clinton´s recent behaviors are on the forefront in the millenial mind. Hillary´s supporters bring up her work done in the early nineties but many millenials are either to young to recall them or weren´t even born. This may actually be an advantage to Hillary as her past is not exactly known for being saintly.
4. They entirely miss the boat when it comes to ´tone.´ I was shocked at the statements made by Hillary supporters Gloria Steinem and Margaret Thatcher. ´Scolding´ potential female voters on their lack of feminism for not voting for a female felt humiliating. Throw in the recent CNN Benenson interview where Hillary´s campaign complained over Bernie´s negativity felt downright petty. Attempts to ply voters by continually playing the sexist card is poorly done even damaging. The campaign reeks of condescension when Hillary scolds Bernie supporters with her ´I pity them´ statements. Expecting voters to not understand why certain debate days are ridiculous on her behalf makes even supporters question why she doesn´t want to show off her prowess in the spotlight. She can point the finger at Bernie´s tone all she likes. The more she does it, the less respect is gained. To be a strong woman one should be fighting not whining over how ´unfair´ politics are.
5. They fail at facing scandal. Hillary Clinton´s trustworthy ratings are not just bad compared to Bernie Sanders, they are disastrous. She ducks the issues. She throws excuses. Bernie Sanders bluntly says what he means. Instead of continually blaming the GOP, Bernie supporters, and every scapegoat imaginable their candidate MUST take a stance. If Hillary Clinton has no intention of ever releasing the transcripts to her Goldman Sachs speeches then call a press conference to say so. If she is innocent of wrongdoing in her tenure as Secretary of State then step up and publically take a united stance. If she wants to continue using Super PACs which support fossil fuel use then admit it. The American people have grown wary of the media. They do not like being told what ´should be´ by a panel of ´experts´ instead of a candidate themselves. Secondhand statements will never receive the respect of a candidate proudly declaring their own words loud and clear. Until her campaign does damage control expect a lot more hilarious memes in the future.
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